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Willowroot unlocks emotion and transforms homes into unforgettable listings.
At Willowroot Consulting, we believe every home has a soul and every property deserves a story that honors it.
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Founded in Oregon and inspired by the rhythm of local neighborhoods, Willowroot grew from a simple idea: real estate listings should do more than list features, they should evoke feeling, spark imagination, and build connection. Whether it’s a craftsman bungalow tucked behind a coffee nook or a modern build with mountain views, we help agents, homeowners, and developers tell the story that sells.
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Our work blends narrative craft with market insight. We understand what buyers are looking for and how words can guide them there. With each project, we aim to illuminate the heart of a home, highlight its unique character, and help our clients stand out in a crowded market.
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Willowroot is more than a writing service. It’s a storytelling partner rooted in community, creativity, and care.
Why Crafted Stories Sell Faster​
Listing Style
Facts Only Listing
Engagement Time: 30 Seconds
Impact: Low
Value: Baseline
Sale Time: Average
Willowroot Story Listing
Engagement Time: 3 Minutes
Impact: High
Value: Increased 5-11%
Sale Time: Faster
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Source: NAR, Stanford NeuroMarketing Lab, eBay & hospitality studies